Lose Less This Summer
Heat in the summer is a given. And decreases in milk production and dry matter intake usually follow. But significant losses don’t have to be the norm during summer months when you feed Promote® I.C.E.® PLUS.
The Proven Heat Stress Additive: Promote I.C.E. PLUS
Research trials and more than 20 years of in-field experience demonstrates the success of Promote I.C.E. PLUS helping to keep cows cool during heat stress. The proprietary combination of key ingredients helps cattle better regulate their body temperature during heat stress, keeping cattle cool from the inside out.
PROMOTE I.C.E. PLUS COOLS FROM THE INSIDE OUT
The internal cooling elements (I.C.E) of Promote I.C.E. PLUS work at the cellular level to help cattle better regulate their body temperature during heat stress. Trials show that, on average, the body temperature of cows fed Promote I.C.E. are cooler than cows not fed Promote I.C.E. during heat stress.
COWS FED PROMOTE I.C.E. PLUS LOSE LESS DURING HEAT STRESS
Over the trial period, cattle fed the diet with Promote I.C.E. averaged 106.7 lbs./cow/day as compared to the control group averaging 104.5 lbs./cow/day, resulting in an additional 130 pounds of milk per cow from the cows fed Promote I.C.E. compared to the control group during the two-month trial period.
Promote I.C.E. PLUS Premix available to be added on farm or included in premix.
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Want to learn more?
Have one of our team members reach out or contact your local nutritionist or feed mill.